What’s in a name? What’s in a degree?

I can’t believe it’s already March! I’ve had a little over two weeks to digest my acceptance at the Johnson School of Management at Cornell University but it feels so much longer than that!

By the way, I still quite haven’t nailed how I plan to address the school name. Is it Johnson? The Johnson School? S.C. Johnson? Johnson Cornell University? JGSM? Cornell MBA? Samuel Curtis Johnson Graduate School of Management at Cornell University? My God, that’s a mouthful.

A part of me cannot help but to be lured by the simplicity of the “(blank) Business School” naming convention. As someone exploring the possibility of a career in brand management, it’s only natural for me to consider what goes in a name. I’ve connected with a few of the Johnson students on LinkedIn and here’s a sampling of the headlines under the PEOPLE ALSO VIEWED section:

“MBA Candidate 2013 at Cornell University – S.C. Johnson Graduate School of Management”
“MBA 2013 Candidate, Johnson Graduate School of Management at Cornell University”
“MBA Candidate and Roy H. Park Leadership Fellow at Cornell”
“MBA Candidate at the Johnson School of Business at Cornell”
“MBA at Cornell University-Johnson Business School”
“MBA Candidate at Johnson at Cornell University”
“Class of 2013 MBA Candidate, Johnson at Cornell”

So… it appears as if I am not alone in the indecisive naming capacity of Cornell’s business school. One student uses the preposition “at” twice (i.e. “at Johnson at Cornell” which sounds redundant… most students use a comma to address this). Another forgoes the name “Johnson” completely and opts to simply go with the Cornell brand. A few others decide to say the hell with it and rename it as they see fit. Few students appear to use the initials S.C.

Anywaaaayyyys, haha, sorry for the random rant. I reckon I’ll just use whatever damn wording comes to mind when I’m typing!

Moving on…

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